"Smell is a potent wizard “

How perfume can affect your mood

"Smell is a potent wizard that transports us across a thousand miles and all the years we have lived”

From “Smell, The Fallen Angel," from The World I live in by Helen Keller.

These words by Helen Keller, a writer and disability rights activist who lost her sight and hearing at eighteen months, so aptly describe the importance of our sense of smell. It’s easy to forget or ignore that fact that our olfactory sense is essential in so many ways, warning us of danger with the smell of noxious fumes or burning food or delighting us with the scent of a favourite flower or fragrance of a friend.

Fragrance can create a positive mindset

Many studies have found that revisiting a certain smell can transport us back to moments in the past, both good and bad and can even recreate the feelings we had then, demonstrating the power a scent can have on our body and mind. Christopher Bergland, author of The Athlete’s Way, uses fragrance to create a winning mindset, by keeping a box of items that he associates with positive thinking, ready to sniff before a race. It has even been shown that sniffing a scent that brings on a positive feeling can helps us gain clarity and make better decisions.

In lockdown, when we are able to enjoy a narrower range of scents, interacting with fewer people and places, it’s important to have an uplifting fragrance that takes you to a good, happy place, lifting the spirits and enhancing the mood.

It’s known that citrus can boost energy and peppermint can improve cognitive function - just two of the natural essential oils blended in Jones and Modha no1, bringing an uplifting and energising lift before settling into cosy warmth of spice and wood. Another reason to choose a natural perfume with no chemicals so that the full benefit of botanical ingredients can be enjoyed. Your can read about our natural ingredients here.

Why not buy a bottle of Jones & Modha no1 to bring a sense of wellbeing and uplift to your day?