The benefits of wearing a natural fragrance

What difference does a natural fragrance make?

We set out to offer an alternative to mass produced, commercial perfumes. The ones that have been around for a long time. Some are endorsed by celebrities, many are intricately packaged and most keep their ingredients secret. And they’ve become status symbols, iconic some of them, symbols of luxury and success. The advertising campaigns are fantastical and Hollywood-esque, shoot in sumptuous surroundings, far flung locations, places we’d love to visit but may never get to.

They are loved as signature scents, becoming part of some people’s identity. Often if a wearer walks past we can identify the perfume.

Be a conscious consumer for peace of mind

Perfume is a wonderful and important part of many people’s lives, bringing so much pleasure. And we think there is even more pleasure to be had from choosing an independent brand with integrity, who sourced natural ingredients from plant and flower essences, uses minimal packaging and cares about provenance. This is where perfume came from, we’re taking it back to its roots of natural plant alchemy and celebrating an organic process, not mass produced synthetics. We think this ethos brings a deeper feeling of calm and wellbeing, knowing you’re being a conscious consumer.

Enter Jones & Modha natural eau de parfum

A tiny, boutique fragrance company based in the South West. We set out to use minimal packaging. No cellophane. No OTT lids or trinkets. Just simple, clean lines. There is a naivety to it almost. Which we and so many of our wearers love. It worlds away from commercial global perfume brands and this is what our wearers appreciate. The originality, the individuality, the uniqueness.

Consciously sourced ingredients that align with nature

Then the ingredients: Totally transparent, no hidden secrets. We believe the wearer should know what they’re putting on their skin and into the environment. You can feel totally confident that our perfume is made with integrity, because we want you to enjoy your fragrance with a clear conscience. The natural plant and flower essences used are consciously sourced and high quality, but we were determined to keep the price accessible. We like to keep things positive and highlight the joy of choosing sustainable, ethical ingredients rather than focusing on the damaging impact alternatives may have. But it is worth considering where the other ingredients come from when choosing a mainstream fragrance.

If you walk past someone wearing Jones & Modha, they will not knock you out with intensity of fragrance. It’s subtle, uplifting, developing gradually and changing with our skin oils. It’s aligned with nature and celebrates it. We believe that every part of our lives from food to clothing to perfume should reflect our deep respect for our planet. So if you feel the same, you’ll love Jones & Modha.

We’d love to hear your thoughts X